Ant Thomas
Email & Lifecycle Marketing Specialist
Welcome Email
Goal: Convert new subscribers into first-time customers within 72 hours.
📊 Mock Metrics:
- Open Rate: 42%
- Click Rate: 9.5%
- Conversion: 15%🧠 Strategy:
- Incentive: 20% off with code Bloom20
- Platform: Canva (Design), Klaviyo (Tested)
Abandoned Cart Email
Goal: Created to recover lost sales with a personalized product reminder and 10% incentive.
📊 Mock Metrics:
- Open Rate: 46%
- Click Rate: 10.2%
- Return-to-Cart Rate: 17%🧠 Strategy:
- Incentive: 10% discount to drive urgency
- Sent 30 minutes after cart update to catch users while interest is fresh
- Platform: Canva (Design), Brevo (Tested)
Product Launch Promo
Goal: Introduce the new coffee pod line and drive immediate orders.
📊 Mock Metrics:
- Open Rate: 52%
- Click Rate: 12.4%
- Conversion Rate: 22%🧠 Strategy:
- Introduced as a convenient new way to enjoy signature brews
- CTA: “Get Your Coffee Fix” — direct and benefit-driven
- Platform: Canva (Design)
WinBack Email
Goal: Re-engage lapsed customers with a 20% incentive and bring them back into the brand experience.
📊 Mock Metrics:
- Open Rate: 39%
- Click Rate: 8.6%
- Reactivation Rate: 14%🧠 Strategy:
- Sent after 30 days of no activity to revive interest
- Included personalized copy + 20% off code to reward return
- Reinforced emotional connection with “We miss you” tone
- Platform: Canva (Design), Klaviyo (Tested)
Monthly Newsletter
Goal: Keep subscribers engaged with Brew & Bloom updates, seasonal offers, and exclusive content.
📊 Mock Metrics:
- Open Rate: 41%
- Click Rate: 8.6%
- Unsubscribe Rate: 0.3%🧠 Strategy:
- Featured limited-time spring drinks and 40% discount to reward loyalty
- Highlighted community events and new product launches to encourage engagement
- CTA buttons throughout to guide readers to explore, purchase, or subscribe
- Platform: Canva (Design)
Contact
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